by Chris Chase Rating 4.3/5 Two years ago, Hyundai began an expansion of its crossover and SUV lineup with the Kona, a subcompact that is now one of the brand’s best-selling models. It followed that with the upscale Palisade three-row SUV, and the Venue you’re reading about now, another subcompact that slots in below the
... Read More.Category: Hyundai
Same Car Different Name
by Chris Chase Using one vehicle platform to underpin different models is not a new practice in the auto industry. It gives a car maker a common starting point for a variety of vehicles and reduces R&D costs. A single platform might be used by different brands owned by the same parent company. Sometimes, companies
... Read More.
Exotic Names for Ordinary Cars
by Chris Chase It strikes us that naming a car must be one of the most interesting jobs in the auto industry. That’s not to say it’s easy, though. Ideally, a car’s name should evoke some desirable image that its maker wants to project. There are also more mundane concerns, like the risk of copyright
... Read More.