Some cars have unique names that are instantly recognizable. These names are not just decided overnight: car manufacturers spend tons of money in product planning with each vehicle to develop names that match concept and appeal to consumers. Some nameplates that are really well known don’t last due to a myriad of reasons, but some... Read More.
by Chris Chase In a perfect world, every vehicle a car maker launched would be an overnight success and the name attached to it would become a cultural touchstone. That doesn’t happen often, but it does happen, and not just to rarefied performance or luxury models. The Honda Civic and Toyota Corolla, for example, are... Read More.